News Release

Behavioral Science and its Role in Consulting

May 10, 2017

HIPR’s business process services help optimize an enterprise’s resources, which include human capital – the company’s employees and their skills, knowledge, and expertise. We have several methods for improving employee performance, including behavioral science analysis, which falls into two separate categories: information sciences and relational sciences. While the latter is certainly an important aspect of how workers interact with their superiors, peers, and subordinates – and discovering potential conflicts within those networks is an element of HIPR’s work – we focus mostly on the former: how employees process information and make decisions based off of that knowledge.

It’s important for firms to be able to properly assess employees and their ability, both individually and collectively. On an individual level, HIPR can help better train our clients’ employees so they can reach their potential: we’ve developed our own strategies and courses to specifically target areas where they can improve. We collect comprehensive information on how they perceive their work environment, what their concerns may be, and areas that they think can be improved. It might not be practical to try adjusting to every single suggestion, but fostering a dialogue and responding to employee concerns can improve employee morale – and, by extension, their performance.

HIPR uses a multi-level approach to behavioral science: micro-level (which focuses on individuals), meso-level (which focuses on groups), and macro-level (which focuses on the entire organization). Responding to individual concerns and complaints might be difficult, but HIPR helps consolidate the information provided by individuals into information that reflects the collective mindset of the company’s workers. Approaching this process with a view of certain groups within a business – or a view of the entire business as a whole – helps eliminate the noise in a large sample of data and enables our clients to concentrate on the most vital information pertaining to behavioral analysis within their company.

There are several methods that can be used to better understand the organizational behavior of a company, beyond simply distributing questionnaires or conducting interviews with employees. Taking a rigorous statistical approach can be useful: by using programs to simulate performance and comparing the results with collected data from the company’s operations can be instructive in finding areas that need to improve or even areas that exceed expectations – which can be explored further to understand why certain employees are excelling.

Behavioral science can also be utilized in customer interactions, where psychology helps dissect the decision-making process of consumers – why they choose particular goods or services, what factors into their choice to keep purchasing from a familiar source instead of trying a new one, etc. Market research is an integral part of this process; it’s the best way to determine trends and analyze behaviors that compose who decides to buy what, and why. HIPR enables our clients to better gauge the various motivations their customers may have and target specific ways to better retain existing customers and find new ones. Additionally, customer service strategies may be improved if there’s an emphasis on how each step of the interaction may affect the customer’s attitude towards the entire experience.

HIPR offers a wide range of consulting services, but crucial to many of them is our insistence on understanding what motivates employees and consumers, what constitutes a healthy work environment, and how we can leverage our knowledge of behavioral science to deliver better results to our clients. We’re constantly learning, improving our methodology, and fine-tuning it to fit specific goals and requirements – and that extends to our work in this field, where we’re always trying to get a clearer picture of the human element of doing business.